Patient recruitment has evolved from simple ads in the newspaper to elaborate data-driven marketing campaigns. As targeting options for online marketing outreach has become better, so has its collected data—an essential role in identifying the right patients for any trial. Today, pharma companies can target patients for a clinical trial based on location, age, or interest. On top of that, companies can market to people who have shown prior interest in clinical trials of specific medical conditions or therapy.
As more patients search for treatment options online, accessible, informative content has become the key to active engagement. Whether it is about optimizing clinical trial websites, creating blog posts, or expanding social media campaigns, sponsors and contract research organizations (CROs) have been prioritizing quality content. Potential patients respond positively to content that addresses the whole treatment experience differently—which is not just about addressing their physical symptoms but also creating an emotional impact. The content should also demonstrate an understanding of patients’ pain points, provide useful and specific information about treatment options, and incorporate a mix of graphics to stay visually engaged.
One way for sponsors and CROs are making this possible today is through compelling video content. Sponsors and CROs are maximizing their ROI by producing quality content and optimizing their videos with strategic keywords and tags.
In order to assist pharmaceutical companies in shoring up their capabilities, we have compiled this issue of Pharma Tech Outlook. In this edition, we have listed top 10 patient recruitment companies. Equipped with innovative technological capabilities, these enlisted patient recruitment solution and service companies are transforming the patient recruitment landscape at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject matter experts and CXOs. We hope this issue of Pharma Tech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.
We present to you Pharma Tech Outlook’s, “Top 10 Patient Recruitment Companies – 2020.”